{"title":"Matcha","description":"\u003cp data-end=\"576\" data-start=\"431\"\u003eA curated range of first-harvest ceremonial and premium matcha — crafted for quiet morning rituals, elevated gifts, and beautifully refined cups.\u003c\/p\u003e","products":[{"product_id":"matcha-powder","title":"Ming Ceremonial Matcha (40g)","description":"\u003cp data-start=\"160\" data-end=\"349\"\u003eIntroducing \u003cstrong data-start=\"172\" data-end=\"184\"\u003eMing (明)\u003c\/strong\u003e, our ceremonial-grade matcha named after the Chinese character for \u003cem data-start=\"252\" data-end=\"259\"\u003elight\u003c\/em\u003e and \u003cem data-start=\"264\" data-end=\"273\"\u003eclarity\u003c\/em\u003e — a quiet nod to the brightness that rises with the first light of morning.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"653\"\u003eGrown in the high-altitude plateaus of \u003cstrong data-start=\"390\" data-end=\"410\"\u003eGuizhou Province\u003c\/strong\u003e, at the foot of the sacred \u003cstrong data-start=\"438\" data-end=\"458\"\u003eFanjing Mountain\u003c\/strong\u003e, each tea leaf is nurtured by cool mountain air and wrapped in a soft veil of morning mist. This natural blanket slows the leaves’ growth, intensifying their colour, sweetness, and gentle umami.\u003c\/p\u003e\n\u003cp data-start=\"655\" data-end=\"797\"\u003eFinely milled to a silky texture and vibrant green hue, enjoy it as a pure, traditional whisked matcha, or as a latte for an extra creamy cup.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"799\" data-end=\"1029\"\u003e\n\u003cstrong data-start=\"799\" data-end=\"809\"\u003eGrade:\u003c\/strong\u003e Ceremonial (First-harvest)\u003c\/li\u003e\n\u003cli data-start=\"799\" data-end=\"1029\"\u003e\n\u003cstrong data-start=\"839\" data-end=\"850\"\u003eOrigin:\u003c\/strong\u003e Guizhou Province, Fanjing Mountain\u003c\/li\u003e\n\u003cli data-start=\"799\" data-end=\"1029\"\u003e\n\u003cstrong data-start=\"888\" data-end=\"902\"\u003eElevation:\u003c\/strong\u003e 1,000m high-altitude plateaus\u003c\/li\u003e\n\u003cli data-start=\"799\" data-end=\"1029\"\u003e\n\u003cstrong data-start=\"935\" data-end=\"947\"\u003eFlavour:\u003c\/strong\u003e Gentle umami, natural sweetness, hint of bitterness with a clean mineral finish\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ECHO","offers":[{"title":"40g","offer_id":47012582490266,"sku":null,"price":36.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/3079\/1578\/files\/DSCF4823-2.jpg?v=1771568287"},{"product_id":"yuru-ceremonial-matcha-40g","title":"Yuru Ceremonial Matcha (40g) *Limited*","description":"\u003cp data-start=\"853\" data-end=\"1139\"\u003eIntroducing \u003cstrong data-start=\"865\" data-end=\"873\"\u003eYuru\u003c\/strong\u003e, our ceremonial-grade matcha inspired by the soft presence of morning dew at dawn. \u003c\/p\u003e\n\u003cp data-start=\"1141\" data-end=\"1367\"\u003eGrown in the high-altitude tea gardens of Guizhou Province, Yuru is finely milled to a smooth, vibrant powder. Expect rich seaweed umami, layered vegetal depth, and a creamy, savoury finish that lingers with weight.\u003c\/p\u003e\n\u003cp data-start=\"1369\" data-end=\"1498\"\u003eBest enjoyed whisked traditionally in an usucha to appreciate its depth, or as a latte when you want a matcha that holds its own against milk.\u003c\/p\u003e\n\u003cp data-start=\"1500\" data-end=\"1674\"\u003e\u003cstrong data-start=\"1500\" data-end=\"1510\"\u003eGrade:\u003c\/strong\u003e Ceremonial\u003cbr data-start=\"1521\" data-end=\"1524\"\u003e\u003cstrong data-start=\"1524\" data-end=\"1535\"\u003eOrigin:\u003c\/strong\u003e Guizhou Province\u003cbr data-start=\"1552\" data-end=\"1555\"\u003e\u003cstrong data-start=\"1555\" data-end=\"1569\"\u003eElevation:\u003c\/strong\u003e High-altitude tea gardens\u003cbr data-start=\"1595\" data-end=\"1598\"\u003e\u003cstrong data-start=\"1598\" data-end=\"1610\"\u003eFlavour:\u003c\/strong\u003e Rich seaweed umami, deep vegetal notes, creamy savoury finish\u003c\/p\u003e","brand":"ECHO","offers":[{"title":"40g","offer_id":47464750776474,"sku":null,"price":46.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/3079\/1578\/files\/DSCF4826.jpg?v=1771570191"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/3079\/1578\/collections\/Screenshot_2026-01-16_at_12.35.47_AM.png?v=1768495022","url":"https:\/\/www.echohouse.sg\/collections\/echo-matcha.oembed","provider":"Echo","version":"1.0","type":"link"}